Changing the eyewear industry through innovation.

About us
Optimax is a global e-commerce company that is changing the world of eyewear in a very profound way.

Our ventures.

GlassesUSA is one of the leading online eyewear destinations, with millions of unique monthly users and endless satisfied customers.

United Vision Plan is revolutionizing the vision benefit plan industry by providing companies with benefit plans they simply can't refuse.

OTTICA offers a curated selection of premium frames for a discerning global audience who appreciates the finer things in life.

The House of Brands.

We feature the most trusted brands in the world alongside our own premium house-brands.

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Inspired by Hollywood's golden age of style, Amelia E. brings a timeless sense of style with a modern and updated twist.
Distinguished Italian design meets meticulous attention to materials with our Ottoto house brand.
Muse infuses the classics with a healthy dose of contemporary design and a smart use of modern materials.